How The Pant Project used AI Photoshoots to create a body-inclusive catalog in 4 days

Rupal Sharma

16 min read

18 October 2024

60%

decrease in total photoshoot time

40%

decrease in photography budget

4 days

to deliver finished professional quality images

photographer and model cost

Less than a week from the launch, Mumbai-based brand

found itself facing a complex challenge

They needed an entirely new, inclusive version of their catalog to make the most out of an upcoming sale. With limited time and a pressing need for diverse representation, they turned to AI for answers.

A few phone calls later, they found the right solution to their problem with Pixelbin's lightning quick AI Photoshoots.

The Pant Project is a fashion-forward brand that champions inclusivity and body positivity.

The challenge

The challenge

End-of-season sales are critical windows in e-commerce. They are often the final opportunity for a fashion brand to give their catalog a push and maximise sales. In the Indian e-commerce space, one of the marketplaces' end of season sale is arguably the most important sale event of the year.

A mega marketplace sale was fast approaching and the brand needed an updated catalog to highlight its plus-sized options. With a tight deadline, they turned to AI to quickly generate high-quality images, maintaining the original aesthetic while showcasing diverse body types and fabric details.

“With big marketplace sales, it’s crucial to showcase a diverse catalog especially in a category like pants and bottomwear.”

- Sukita Tapadia

CMO, The Pant Project

Pixelbin’s solution - Inclusive catalog delivered in five days

The Pixelbin team scheduled an urgent call with The Pant Project’s Product Design team to understand the challenge better. Together, they decided on the three critical objectives

The team put together a cohesive 4-day plan to generate a high-quality plus-sized catalog for several products

Day 1

Setting up the SOW

Train custom model on existing catalog

Generate and fine-tune outputs

Perform quality check and deliver via cdn

Pixelbin used these AI Photoshoots features to generate the required catalog in 4 days flat

Diverse fashion model options

Detailed consultation to understand The Pant Project's specific model representation needs
Advanced AI model library with diverse body types
Ability to select precise body measurements and characteristics matching brand vision

Mimicking the brand aesthetic

AI algorithm trained to maintain original photoshoot's lighting and style
Consistent color grading and visual tone across transformed images
Seamless integration of new models into existing visual narrative

Highly detailed and accurate images

Multiple pose and angle generation for each selected model
Hyper-accurate fit representation showcasing fabric texture and behavior
Capturing intricate details like product creases, folds, and body-specific draping

“I was impressed with the overall result we got in such a short time. It’s great on many levels - it matches the overall aesthetic of our existing shoot.

The look and feel of the fabric to certain folds and creases, the way the pants would fit a certain person, everything is highly detailed and authentic”

- Armaan Pardesi

Communication Design Lead, The Pant Project

Creative flexibility - AI images with diverse poses and angles

Business impact

60%

decrease in total photoshoot time

40%

decrease in photography budget

4 days

to deliver finished professional quality images

photographer and model cost

AI Photoshoot had a significant impact on The Pant Project’s cataloging processes

Time Efficiency

Reduced inclusive catalog creation time from 20 days to 4 days
Eliminated complex model casting, sourcing and reshooting logistics
Instant generation of inclusive product variations

Flexibility

Delivered a professional, 50-product catalog in 4 days
Multiple body type and pose variations
Easy modification of model attributes
Rapid response to EOSS marketing requirements

Cost Savings

40% reduction in photography-related expenses
Removed the need for additional model and studio bookings
Minimized post-production editing costs

Future Implications: Beyond the photoshoot

For The Pant Project, AI Photoshoots represents a strategic breakthrough in visual content creation. This approach drastically reduced time-to-market, enabling dynamic, cost-effectiveness.

For the fashion industry, this technology signals a shift toward more inclusive, efficient content creation, breaking representation barriers and enabling brands to create personalized visual experiences.

The technology enables:

Rapid product line testing

Micro-targeted marketing

Flexibility in representing diverse body types

“We worked with Pixelbin to solve a unique problem. Executing it in 4 days at a lower cost opened up new opportunities. We see AI Photoshoots as a viable option.”

- Armaan Pardesi

Communication Design Lead, The Pant Project

About Pixelbin

Pixelbin is a leading provider of AI-powered visual content and Digital Asset Management (DAM) solutions. Our innovative technology helps brands create professional-quality product photography efficiently and cost-effectively.

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